The use of images is prevalent these days, and more and more people use image search engines when they are on the web. This may be due to the instinct that people want to see what they are getting, and pictures are the answers to these questions.
If web marketers have a clear product search by image and appear on the first page of the search page, they can expect massive traffic. The visual presentation has had a considerable impact on people and is the reason for the popularity of video sites on the Internet today.
But search engine spiders have no eyes and no image readability, so they can’t crawl. What they see is just the text or code on your site, so you must focus on the text of your site’s content for better optimization.
As a result, you should optimize your website’s images for SEO and make sure that there is a high chance that search engines will combine images with their search results. And here’s what you should know about image optimization for SEO.
Keyword in image file name Make sure you include your website images’ filename and include keywords for better optimization. Use hyphens as keyword separators to help search engine spiders crawl better.
– Keywords in photo titles Using descriptive titles is a good SEO technique for your images. Including keywords in your title tags is a critical factor in image optimization and is the key to better ranking your pictures.
– Keyword in caption A caption is a subtitle that search engine spiders will read, interpreting your image. Also, keywords should be included for better optimization.
– High-quality images People always like to post quality photos and ignore them or click back to find them when they see low-quality images. This is an essential factor, and you need to make sure your images are easy to use for better results.
– Link the text to your photo. A good optimization technique for your images is to have inbound links, such as meaningful anchor text linked to your pictures. Get the right keyword combination for better optimization.
These image optimization techniques give you the potential to get a high page rank of your image on the result page. And with a better ranking in the search engines, more traffic will follow and have a greater chance of generating income for your business.
That way, you will be successful in using images for your marketing. And the best thing is to optimize your images.