According to the latest report by IMARC Group, titled “Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global web analytics market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Web analytics is an advanced business solution that involves the collection, measurement, analysis, and reporting of web traffic and data. It is mainly differentiated into off- and on-site analytics. Web analytics utilize cookies and tags scripted with website codes to identify key performance indicators (KPIs), generate objectives, and site visitor goals. This information helps organizations to understand consumer behavior, optimize digital marketing campaigns, and make informed decisions based on real-time user insights.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Web Analytics Market Trends:
The emerging trend of digitization and the increasing need to analyze large volumes of data are majorly driving the global web analytics market growth. Other than this, significant expansion in the e-commerce sector and the growing need for multichannel marketing strategies are further escalating the demand for cloud-based analytical tools. Additionally, continuous funding by enterprises to develop predictive analytics and search engine optimization (SEO) tools for accurate performance tracking are supporting the market growth. Furthermore, governments of various nations are widely adopting web analytics to understand the real-time scenario of the coronavirus disease (COVID-19) through mobile applications, which, in turn, is fueling the market growth.
Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Adobe Inc.
- AT Internet
- Google LLC (Alphabet Inc.)
- International Business Machines Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- SAS Institute Inc.
- Splunk Inc.
- Tableau Software LLC (Salesforce.com Inc.)
- Teradata Corporation and Webtrends Inc.
Breakup by Offering:
- Search Engine Tracking and Ranking
- Heat Map Analytics
- Marketing Automation
- Behavior Based Targeting
- Professional Services
- Support and Maintenance
Breakup by Deployment Mode:
Breakup by Application:
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
Breakup by End User:
- Travel and Hospitality
- IT and Telecommunications
- Media and Entertainment
Breakup by Region:
- Middle East and Africa
- North America
- Latin America
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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