Instagram is today one of the fastest growing channels . Its user is very connected, and more than 71% of brands are already on this social network.
Some statistics on the use of Instagram:
- 1 billion active users per month.
- More female audience with a 10% difference compared to male.
- 95 million photos published every day.
- 91% of the contents are photos .
- 58 times more engagement per follower than Facebook.
- More than 1,000 comments per second
- More than 4.2 billion likes per day
- 38% more engagement in video than in photos.
- 80% of users follow a brand on Instagram.
Speaking of brands …
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How to improve your visibility on Instagram?
1. Take advantage of user-generated content
The user on Instagram is eminently active. If you manage to have a participatory community, use the content generated by others to bring them to your account. It’s basic psychology: we like to be recognized.
In addition, it will allow us to generate content without spending many resources. What is clear is that you must take care of the image and that your account follows coherent visual codes. This means that you do not upload anything, try to maintain uniformity.
What is clear is that nothing is going to work better for you than generating content thanks to your community and making them participate. That is what communities are about, after all.
2. Use Hashtags correctly
#It #is #that #tag #any #thing. I know naughty @. It is about finding which hashtags you are going to improve your reach (which by default will tend to be very low, we already know what is happening in the networks owned by Facebook).
Yes #Love has a lot of competition and a lot of content is generated around it, it will not help you and you will only attract bots, which will not be of interest in order to build an active community. On the other hand, if you are looking for a more specific hashtag that is active but does not have so much content saturation, surely more people will find you thanks to that hashtag and you will be able to increase not only your reach but also your audience.
For this, there are several tools, one of our favorites is Displaypurposes and another is Hashtagify.
3. Link Stories and feed correctly
On one side and the other. We see a lot the typical NEW POST story but you also have to use it on the other side. Why not use a feed post to draw attention to new content in stories. Of course, do not use the same photo, try to link it in another way, for example: if there is a new post, from stories make a teaser. If there is a new series of stories (better than just one), from the feed make a summary of what you are going to find.
They are ideas, make them yours, but do not miss the opportunity to search for links and try to increase the reach, both in one format and another, either in Reels or in the feed or in Stories.
4. Entertainment first, business second
What is Instagram today? It is an entertainment channel. Like it or not. This means that the first thing you have to do is entertain your audience. We see it super clear, brands that manage to entertain, in whatever way, manage to have engagement and an organic reach much greater than those that are trying to impose their law through product, service, discounts, etc.
And it makes sense, think about how you use your Instagram and then try to get people to use your Instagram in the same way. Voila, it works.
And don’t come up with excuses, if you don’t know how to entertain, start by understanding which accounts have the most engagement today and why.
5. Constantly look for new formulas
Success in content or in a content line will not be achieved the first time. Not the second. Probably not the eighth. Now when you get it, don’t settle. Constantly looking for new formulas. Keep rolling the gum on what works for you as you search for new executions that work. Only then will you get long-term audiences. There is nothing worse than a passing hearing.
6. Test formats
Surveys come out in Stories, don’t take two days to start using them. Questions come up, the same. One of the ingredients of a content that generates results is surprise. If you wait to use a format when everyone has already tried it, you will not surprise. Same with Memes. The same with the challenges. Try to be as adaptable as you can and adopt novelties as soon as possible. You may not get results with IGTV but persevere, you know that on Instagram there is no shortcut.
7. Don’t skimp on advertising
A good way to grow and capitalize on your success, as long as your content makes sense and you have an audience that validates that your content makes sense, is through advertising. Don’t skimp on investing in paid social when your content efforts need a little extra gas.