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Organic Wheatgrass Products Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Organic Wheatgrass Products Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Organic Wheatgrass Products Market is offered. In accordance with the report, the global Organic Wheatgrass Products Market is projected to expand at a CAGR of 11 % over the period of forecast.
Market Insight, Drivers, Restraints& Opportunity of the Market:
The young grass of wheat plant ‘Triticum aestivum’ is known as wheatgrass. It is a rich source of fiber and micronutrients like minerals, vitamins, amino acids, nutrients and enzymes which is said to be vital for human health.
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Many food processing industries are incorporating wheatgrass as a nutritional enhancement ingredient and introducing stand-alone functional food and beverage products. Pharmaceutical industries are also using wheatgrass as an active ingredient for many of their formulations, due to its antioxidant and detoxification property which helps to cure life threatening diseases like arthritis and cancer. Many natural skin and hair care products are also witnessing the presence of wheatgrass. Products made from wheatgrass are usually gluten free, and support the immunity system, helps in colon cleansing, liver detoxification and blood purification thereby increasing its demand amongst middle aged and elderly consumers. Additionally, presence of chlorophyll in wheatgrass improves respiratory health by supplying oxygen needed to spread hemoglobin in the blood. Increasing awareness of the health benefits of wheatgrass, many health-conscious consumers are consuming products made from wheatgrass, either in powder or juice form. The challenges faced in overcoming the bad notes of wheatgrass concentrate or juice are working as key restraint for the growth of the market.
With the growing popularity of organic green products, the region of North America is expected to witness growth in Organic wheatgrass product market in the forecast period. Key players of organic wheatgrass products market are extending their research activities for introducing new range of wheatgrass products, taking advantage of the evolving culture of eating healthy breakfast amongst consumers. For e.g. In March 2018, a California-based company Amazing Grass launched an organic smoothie containing organic wheatgrass to improve smoothie recipe. In July 2016, Nutriblade launched ready-to-drink premium wheatgrass beverage made from organic wheatgrass to target athletes and health conscious consumer base.
This market intelligence report on the global Organic Wheatgrass Products Market encompasses market segments based on application, type, distribution channel and country/regions.
In terms of Type, the global Organic Wheatgrass Products Market is segregated into
By Application, the global Organic Wheatgrass Products Market is also classified into,
By distribution channel, the global Organic Wheatgrass Products Market is also classified into,
ü Hypermarkets / Supermarkets
ü Convenience Store
ü Food & Drink Specialty Store
ü Independent Small Groceries
By country/region, the global Organic Wheatgrass Products Market has been divided into
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