Doing well in interviews is one of the most essential elements of successful book publicity campaigns. It’s why once an author has spent time and money to write and publish a book, the next step is media training. Author-specific medic coaching dramatically improves the chances of maximizing future interviews and guest appearances. While general training may be of some benefit to you, the most useful type of coaching is unique to the author and book. Authors need to successfully handle guest appearances on television shows, radio stations, podcasts, as well as interviews with bloggers, magazines, and newspapers.
The objective of a media training program is to help authors more effectively market their books and themselves to interviewers, journalists, and bloggers. Success relies on knowing how to build constructive, long-term relationships based on mutual affinity and respect. Media coaching also helps authors overcome trepidation about interviews and reporters in general. When you have practice fielding questions and formulating good answers, your confidence grows exponentially. Because today’s competition in the book selling marketplace is fierce, you need to maximize each opportunity.
After a well-executed, author-specific media training program, you will feel ready to pitch your story effectively to the media. You’ll also have a better understanding of what the media needs and how to meet their needs. Feel well prepared and ready for an interview also makes you more relaxed and able to speak more naturally. When you can respond to questions accurately, and without hesitation, all interviews will run more smoothly. It’s also vital to present your book in a way that will catch the audience’s attention. Learning to develop useful visual content also helps you be a success.
On the flip side, it’s also beneficial to learn how to avoid common mistakes authors make in interviews. For example, don’t expect the reporter to support your opinion, make sure to providing enough facts to support your ideas, and be prepared for negative questions. You’ll develop all of these abilities after a personalized and well-planned media coaching program. Look for someone who has experience in preparing authors for appearances on major national television shows, radio stations, magazines, and newspapers. Also, the trainer should understand the digital space, and it’s needs also.