nchor’s position as an omnipotent arbiter of information results from his or her place behind a typically elevated desk, wherefrom he or she interacts with reporters through a screen-within-screen spatial setup. A criticism levied against the role of anchor stems from this dynamic, insofar as anchors simply “… regurgitat[e] or reproduc[e] the report of others…”, differentiating them from the productive occupations of journalists and on-site reporters. However, journalism professor Elly Alboim articulates the pro-anchor position by characterizing the anchor’s nightly presence as a necessary way to build familiarity and trust between the network and its viewers: “People tend to want to believe and trust in television new and start, really, from the anchor”. Beneficial or not, the anchor fits snugly into the “personality cult” engendered within American society that encourages celebrity that demands a hierarchy of authority, evidenced by the negligible change in ratings following implementation of new anchors in broadcast lineups. The identity of a particular anchor seems to influence viewer perception less than the presence of an anchor in general.
Finally, the role of the anchor correlates with the analogous, authority- and information-bearing positions already well-established in American politics, and the benefits it confers upon the political realm elucidate the compatibility between these two systems of information. Once again, Morse outlines this relationship between the anchor and the larger context in which they operate: “[s]ince there are few other organs for inclusive and substantial discourse on social and cultural values in American life, the responsibility for interpreting the world and posing a political course of action and a social agenda falls on a very limited number of public personas, including such news personalities and the president”. She levies a criticism against the anchor in this case, claiming that by decreasing the number of people responsible for delivering the news, American viewers receive a bottlenecked stream of information about their surroundings. The choreography and performativity involved in the construction of the news broadcast dramatizes political processes, but in doing so, exposes its flattening of subjectivity and insistence upon itself as the final word of truth. More specifically, “the news media may do ‘an important social good when using the techniques of dramaturgy to make governance more interesting to people than would be the case otherwise.’ At the same time, however, ‘there is an important difference between drama and democracy, with the former requiring spectators and the latter participants.'” In contrast to perceptions of the news as a one-sided relationship with its viewers, some believe that the news works in conjunction with its audience to produce the most efficient picture possible of the world. Tom Brokaw, in speaking about his experiences as a news anchor for NBC, explained how news stories for the length of their duration tend to feed off viewers’ demands, and that news is inherently a “populist medium”, and that “[p]eople are not going to turn to television networks for a historically accurate and detailed description of what happened.”https://venom-let-there-be-carnage-2021-movie-online-full-hd-free-movie.readthedocs.io/en/latest/