Avocado butter is trending in the market due to its unmatched taste, smooth texture and lower calorie content when compared to normal butter. It is a rich source of vitamins-A, C and E, nutrients and loaded with anti-oxidants. It provides good cholesterol to the body and helps in eliminating the bad one and maintain a healthy amount of monounsaturated fatty acids (MUFA). It is the best alternative for topping your slices of bread instead of jams and butter. Avocado butter is in its growing phase in the market and is looked upon as a revolutionary product in the butter industry enriching the consumer’s body with the benefits of avocado and at the same time increasing the level of good cholesterol in the body. Many industrialists are spending their huge chunks in the avocado butter’s R&D. So, that more new health benefits can be extracted from them and making the butter more efficient in lesser calorie and fat content so that it could be used by gym enthusiastic and other health-conscious consumers.
Increasing Demand for Avocado Butter Owing to the Foodie and Health Conscious Demographics
The avocado butter market is expanding globally. North America is the most looked upon region due to the presence of Mexico and California two major states responsible for the production of avocado , according to United States Department of Agriculture in 2019 about, 80% of the U.S. avocado production comes from California which makes the U.S. the most favorable place for the industrialists who are wishing to invest in the avocado butter market as, here the price of raw material which is avocado itself would be cheaper as compared to other regions where the avocado is exported majorly from this region. Also, there can be a large market of avocado butter in other regions owing to the demand because of the mouth-watering and unmatchable taste.
Avocado Butter: Market Segmentation
On the basis of nature, the avocado butter market has been segmented as-
On the basis of end- use industries, the avocado butter has been segmented as-
- Food Industry
- Cosmetic industry
- Lib- balm
- Protective cream
- Makeup products
- Baby lotions
- Hair pomades
On the basis of sales channels the avocado butter, has been segmented as-
- Wholesale Markets
- Forecourt Retailers
- Specialty Stores
- Online Stores
Avocado butter Global: Key Players
The global market for avocado butter is evolving due to increasing consumer’s awareness of health. Many manufacturers are focusing on avocado butter due to its diversified uses in different industries. Some of the global key manufacturers and suppliers of avocado butter are-Hallstar, New Directions Aromatics Inc., DeWolf Chemical, Shay and Company, Inc, Texas Natural Supply, Au Natural Organics Company – Alexandria, LA, Biocogent LLC, and MOBU Herbals. Apart, from these many other manufacturers are showing a keen interest in the avocado butter market as the demand for them is growing widely owing to the immense benefits of avocado butter.
Opportunities for Market Participants:
The avocado butter market is expanding tremendously owing to its endless application in the cosmetic and health benefits for the consumers. Moreover its claims of being NON-GMO, plant-derived has anticipated opening more and new opportunities for the avocado butter market. It is high in magnesium and therefore attracts water for the stool, aiding constipation. It is rich in potassium which helps avocado butter to maintain the blood pressure in the consumer’s body, it is also rich in Beta-sitosterol which helps it to maintain good cholesterol levels in the body aiding heart-related issues. Likewise, it is rich in many key ingredients that are necessary for maintaining a proper and healthy life of the individual and this is one among all the other reasons as to why the consumption or uses to avocado butter is beneficial for us.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.