Despite the ongoing pandemic and declining economy, the Indian clothing industry is expected to hit the $53.7 billion mark in 2020. It will make India the sixth largest global clothing market, according to the Fourth Annual State of Fashion report by The Business of Fashion and McKinsey & Company.
Positive news like this will surely encourage the clothing and textile industry in India that has been positioning itself in the global map for decades. However, as in any other industry, not all garment manufacturers are equal in terms of legacy, quality, reputation, brand identity, etc. It is crucial to differentiate or identify the best fabric manufacturers or garment makers by considering several factors.
These differentiators are required both from the perspective of potential business association and end consumers. For example, if you are looking for a garment manufacturer to get consistent supplies of clothing products, you need to verify whether the company meets your requirements. Similarly, end consumers need to find out whether the products a garment manufacturer offers have the right range, quality, and price. Considering these issues, we have listed eight factors that you should consider while choosing a clothing manufacturer in India.
Reputation and Reliability
There are thousands of garment manufacturers operating in India, and it is a daunting task to choose the best one. The most important aspects that you can look for are the company’s history, product portfolio, types of fabrics it produces, the manufacturing techniques it applies, textures of finished products, etc. These are the signs of a reputable and reliable garment manufacturer, and a company like this serves customers with a wide range of quality clothing products.
Compliance with the Textile Labeling Regulations
Regulations for fabric manufacturers in the clothing and textiles industry are not merely limited to materials or substances, but also product labeling and packaging. The clothing products that are for domestic use, should comply with the labeling requirements of India. However, for exporting clothing products to another country, the items have to comply with the labeling requirements of the destination country.
The general requirements are below:
The nature of fabric or fiber content of the clothing;
Country of manufacturing;
Manufacturer/dealer identity; and
Care or washing instructions
This is why when choosing a clothing manufacturer or supplier; you need to make sure about the designing of the textile label and its compliance with the relevant country’s regulations.
Quality Of Fabric
The quality of fabrics is one of the major factors while selecting a clothing manufacturer. The elements such as comfort, softness, colour, and durability depend on the fineness of the fabric. For example, if you are looking for a linen fabric manufacturer that has certifications like the European Confederation of Linen and Hemp (CELC), it will assure you about the premium quality of the fabric.
On the other hand, if you choose a manufacturer that has state-of-the-art infrastructure and modern machinery, but may produce low-quality fabric or apparel that does not meet your requirements. The bottom line is, you need to look for a manufacturer that produces quality fabrics with various weaves, textures, and blends.
Production of Clothing for all Sizes
A shirt may look perfect and slick on one person, if it fits his shoulders and torso just right, looks good in his arms, and wraps around his neck equally well. The same shirt may look sloppy on another person if it drapes over his shoulders loosely, and does not match with the contours of his body.
Fitting is a huge factor in clothing items. For example, you can always measure the fitting of a shirt by its collar. It is because the collar length is universal. Other measurements such as chest, sleeves, waist, and shoulders can differ in other countries or manufacturers. That is why when buying a piece of clothing like a shirt; make sure you get the right size before checking the other measurements.
Range of Colours and Patterns on Offer
The availability of colours and patterns are also crucial factors while choosing a clothing manufacturer. From classic white, vibrant red, popular navy blue, and other colours in check, stripe, or solid patterns will give you plenty of options. If you are not sure which colours will suit you the best, pick the classic plain white or blue stripe. In addition, check a size guide to find if slim fit or regular size clothing will be ideal for you.
Diversity in Clothing Production
While choosing a garment manufacturer, also check the range of apparel it produces. Check your fabric preference and finished clothing with the ones that the manufacturer provides. This will help you determine which types of garments meet the requirements of your checklist.
If a clothing or fabric manufacturer produces regular fitting Hawaiian linen shirts, stylish jackets to contemporary trousers, there are plenty of clothing options to look stylish on every occasion. In addition, the available range of garments should match your style profile. Your style profile is your own style quotient that will make you feel comfortable and confident in your skin. A lot depends on the quality, range, and patterns of the clothing items.
No one can deny the significance of the right pricing. When it comes to determining the reasonable pricing of clothes, the rule of thumb is that cheap prices will most likely get you low-quality items. So, if the price is too low, there is a reason to be skeptical. On the other hand, a steep price tag does not guarantee high quality.
Setting a high price for products is an age-old psychological trigger technique that has been popular in marketing. However, it does not work anymore because modern consumers are more aware of the market and they know what they want. This is why clothing brands need to justify their pricing based on fabric, construction, design, fit, and other aspects, and not just with the intent of giving the impression that high price equals high quality.
These days, customer reviews are a major determining factor while choosing a brand and it applies for a clothing manufacturer as well. Look for customer testimonials on the manufacturer’s website or social media to find what existing consumers say about the brand. Reviews will provide you an insight into consumers’ thoughts about the fabrics and apparel of a manufacturer, and help you to make an informed decision.
Before choosing a garment or fabric manufacturer, you need to check its brand positioning and identity in the Indian textile and fiber industry. A leading clothing manufacturer is likely to be a prominent name in the fabric, fashion, and apparel segments in the country. Besides, the factors listed in this post will help you understand the key factors, which will make your job easier.