3 reasons for the crash and why another approach makes sense

The iPhone 13 is powered by Apple’s new A15 Bionic chip
From CNN Business’ Clare Duffy

The iPhone 13 is powered by a new chip designed by Apple: the A15 Bionic.

Executives called the chip the “fastest CPU in any smartphone.”

It uses 5-nanometer technology and includes 15 billion transistors, a 6-core CPU and 4-core GPU. The technology will give the iPhone improved machine learning capabilities, such as real-time video analysis and the ability to analyze text in photos.

1 hr 6 min ago
The notch lives on, but gets smaller
From CNN Business’ Rachel Metz

Consumers won’t get a fully uninterrupted display on the new iPhone: Apple’s latest smartphone still has a notch for its front-facing camera at the top of the display, but it’s smaller than in the past.

Rather than doing away with the notch, as some company observers had expected, Apple said Tuesday that it made it 20% smaller on the iPhone 13 than on previous versions of the device.

51 min ago
Meet the iPhone 13 and iPhone 13 mini
CNN Business’ Samantha Kelly

Apple unveiled the 6.1-inch iPhone 13 and 5.4-inch iPhone 13 mini at its closely watched media event on Tuesday. The devices feature a new look with a dual-camera system, which are arranged diagonally.

The iPhone 13 and iPhone 13 mini run on the A15 Bionic chip and feature longer-lasting batteries. Apple said the iPhone 13 will last 2.5 hours longer than the iPhone 12 and the iPhone 13 mini will go 1.5 hours longer on a single charge. Other updates include a more efficient display, an updated 5G chip, and an option called Cinematic Mode, which is like the popular Portrait mode feature but for videos.

The iPhone 13 mini will start at $699 for 128 GB (more storage for its base model than ever before) and the iPhone 13 will cost $799, starting with 128 GB.

The smartphones come in five new colors: pink, blue, black, white and red.

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3 reasons for the crash and why another approach makes sense
3 reasons for the crash and why another approach makes sense
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Apple shows off new Fitness+ features
From CNN Business’ Samantha Kelly



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